93% of searches for local charlotte businesses displays in the Google 3 Pack
71% of online users confirm the location of a business before visiting
46% of searches on Google are for local businesses
If you landed on this page it means that you searched into Google for Charlotte SEO – you found us because of Google’s search engine. We can do the same thing for your business with your target search phrases by engaging in a competitive search engine optimization campaign.
About Our Digital Marketing Agency
Leverage Interactive Marketing, LLC is a digital marketing agency offering search engine optimization, website development, and online directory services. Our digital agency is designed to be different from other Charlotte SEO agencies. Instead of offering a bunch of services, we focus on core services that provide a solid return on investment. The future is 100% on the web so you need to work with a company that understands this.
We have the capacity to manage up to 20 monthly clients and we know that growing a small business in Charlotte is tough so that’s why we want to be your trusted partner.
Our office is located on 6047 Tyvola Glen Circle # 9211060 Charlotte, NC 28217 – but we service clients in the entire Charlotte Metro area and beyond with search engine services. You can learn more about why we’re the right company to hire if you’re engaging SEO in Charlotte.
What is Local SEO?
Let us explain why you need to have a sound local SEO strategy built on your website. First, let’s start with letting you know what SEO is.
Here’s the Wikipedia definition. Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results
Local SEO is practically the same definition as the Wikipedia one except the fact that it focuses on your geographic location. That could mean your city, county, state, region.
Why Local SEO?
Here’s why your Charlotte area business should invest in Local SEO. If you are serious about getting visitors to your website, it’s a great idea to consider working with a SEO company like ours to improve your website visibility. Guess what? Your competition is probably already utilizing Local SEO. You want to compete right? If by chance they aren’t you’ll have a leg up on them. While they are sitting on certain platforms fighting for “likes and shares”, you’ll be in a good position to be front and center in search. You probably are already starting to form questions like, How does local SEO help or affect my Charlotte NC business? Here are some industry stats to know about.
- 93% of searches for local Charlotte businesses displays in the Google 3 Pack
71% of online users confirm the location of a business before visiting
46% of searches on Google are for local businesses (brick and mortar)
Here are a few ways your Charlotte business can benefit from Local SEO?
The ROI for Local Charlotte SEO campaigns are more than just stats. We focus on the ways to help your business grow on a daily basis. When you run a campaign with us, we make sure that it is highly targeted. Targeting is vital because when people search on a local level in Google they are searching for the intent to do business with you very soon (possibly the same day).
Another way to maximize Local SEO is to make sure that we optimize your Google My Business listing along with other online directories. Everyone is on their smartphones so why not make sure you show up when they are on the go. We read somewhere that only 44% of businesses claim their Google My Business listing, we think that those who aren’t claiming their listings are missing out on a lot of potential business.
Lastly, well for this section is concerned. Google has also made it very clear that they will reward websites that create great content. A few years ago, content and local SEO were in completely different places. But thanks to Google’s zoo and the killjoy animals (Panda, Penguin, and Hummingbird), the gap has closed. Now the search engine juggernaut emphasizes quality, unique content.
We have many more ways to tell you about but we’ll reserve those for our Discovery call. Discovery call?, what is that?? Click here to get started.
Want to see your website here?
Why are Local SEO and Content Marketing Good Together?
Since the rise of content marketing around three years ago, numerous articles published across the web discuss about the end of local Search Engine Optimization (SEO), and its replacement by the “new” discipline. People were confused. Do the two disciplines fit together? Are they conflicting? If they don’t mix, is it possible to force them together?
The truth is, content marketing has not rendered local SEO obsolete. Far from it, actually. Local SEO and content marketing are like peanut butter and jelly – they go together. They work well together. They just fit. Here we’ll share exactly why the two go hand in hand.
Local SEO Demands, Content Fulfills the Demands
There’s no such thing as SEO without content. You need words, keywords, articles. A website that ranks well, but has no content is useless, and will likely experience steep falls in rankings in the long run.
In other words, SEO demands, and content fulfills those demands.
It may sound so cliché, but content really is king. No one argues about that anymore – it’s a universal truth in the SEO world. In addition, from an SEO standpoint, relevant, unique, and engaging content will set a business apart from competitors, and gives search engines like Google something to index.
Backlinks are Good for SEO
SEO experts and businesses dream about backlinks – a DA 98 linking to the site, or a powerful .edu tossing a link to an on-page blog. This can only come true, however, if you’re publishing stellar content through content marketing. But the best way to build links is by publishing good content and letting users link back to it.
It’s true – local SEO and content marketing go hand in hand. Sure, they’re two different areas that require different skills, but the success of each depends on the other. And, they’re both vital parts of any digital marketing blueprint.
Our Charlotte focused Local SEO process
1. WEBSITE ASSESSMENT AND INTAKE
We audit your online presence, gather information about your business goals.
2. KEYWORD RESEARCH & ROADMAP CREATION
We research the best keywords for your website to bring the fastest and most effective results. You approve our keyword recommendations that targets your customer audience.
3. ON-PAGE CONTENT OPTIMIZATION
From our assessment and keyword research, we implement high-quality content optimization to your site to attract, engage, delight, and convert visitors.
4. LOCATION SPECIFIC OPTIMIZATION
Once the content optimization is in place, we focus on building your business appearance.
5. LINK BUILDING EACH MONTH DURING YOUR CAMPAIGN
Rank for competitive keywords with an authoritative backlink portfolio.
Ready to promote your website online?
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Our Charlotte Local SEO Frequently Asked Questions
How much does Local SEO cost?
That’s a great question, it’s usually the question asked 1st when meeting with potential clients. It depends on who you ask in many cases. We keep it simple, we are affordable. We have found through experience that there are 3 types of clients so we offer 3 price points. We like to discuss this during our consultation versus just posting it on our website. Here’s why…
- The newly formed startup, the solopreneur, and the business just becoming knowledgeable about what SEO is can can do.
- Another one is who know Local SEO is important but not pressed for time. Those clients we scale back our approach as far as being really aggressive with our strategy, tactics but deliver the same quality as an aggressive campaign.
- The clients that needs results like yesterday. That is what we call the Takeover plan client. Those are the clients that we take on the aggressive but totally “white hat” approach with.
There will be other factors that we account for when discussing pricing with future clients. Those are things like;
- How many keywords targeted?
- What city/town are you trying to rank for? Charlotte only? Matthews, Indian Trail, Concord, Stallings, Monroe, and Weddington?
- The industry that your business is in.
Does Charlotte SEO Pros guarantee 1st page rankings?
That’s a great question, we pride ourselves on being an ethical company. No reputable SEO expert or team can guarantee 1st page results. If they do, RUN. This is because it is impossible to predict the algorithm changes that the search engines will implement. We rather work on creating strategies that will target your customers while building campaigns for current search engine algorithms. We keep up with every single update made by them, it’s our job to do so.
Do I need to provide you with content?
That’s a question that most businesses don’t bring up but we make sure it’s a topic of discussion. it’s usually the client’s responsibility to provide content but we also do create content. When you work with us, we make sure that our content writers are working on blog articles, guest blogging, and much more. We’d love to tell you more about this when we have our discover session.
How long does Local SEO take to show results?
Wow, that’s a loaded question. Here’s our take on it. The process that we use is one that has been proven time and time again. We have a lot of work to do, so we recommend that you start out with a 6 month campaign. We can make changes that improves your site in 1-3 months but if we don’t complete our process there could be many missing important tactics not used yet. Remember this, Local SEO is a marathon not a sprint. Be the tortoise not the hare, in this case.
What is the difference between organic Local SEO and Paid advertising like PPC?
Do you want the short answer or the long drawn out one? Short one of course, let’s get right to the point then. Organic Local SEO results are the search results that appear in search engines like Google, Yahoo, Bing, and many others, for free, based on an algorithm. The paid for or PPC (pay per click) search results appear at the top or side of a page. These are website advertising links that businesses pay the search engines to show up above the organic results. Which one is best for you? It depends on a lot of factors, when we have our discovery call with you we will ask you about the near term and long-term goals of your business.
How do I know that this SEO stuff will work for my business?
Any SEO campaign takes hours, a lot of work, applying the art & science of SEO plus the most important piece… a commitment from you, the business owner. There is a process that we need you to trust in order for us to do what we do best. Keep this in mind, we do not want to work with just any business. The tire kickers and undecided, we can’t spend much time talking to even if they are paying for coffee. That takes precious time away from our clients who trust the process and need us to put in some serious work for them. We will only provide your business with our Local SEO expertise if we justify the business need. We use a lot of tools while tapping into our decade plus working knowledge of this. If you are serious about improving your website, we are just the team for you.
Do I have to sign a long-term contract?
Great question. Here’s our take on it, when you decide to work with us for your Local SEO improvement campaign there are options.
We all dislike long drawn out contracts that put all the risk in our businesses. Believe us, we share your pain. We can set up our working relationship in a few ways, with or without a long-term agreement. We recommend each client start off with a 6- or 12-month campaign, as it takes time to make things really improve. The recommended 6 month or 1-year investment into your business is paid on a month-to-month billing arrangement. That is good so that you don’t have to pay for the entire 6- or 12-month campaign at once.